Product packaging for special occasions
Whether we’re talking Valentine’s Day, Mother’s Day, Father’s Day, birthdays, anniversaries, or any other day that asks for a celebration or a way to say “thank you”, wrapping our gratitude and congratulations is something that we all do.
Special occasions ask for special preparations, and the most common way to mark such an event is usually through a gift. The act of giving or receiving presents is very personal and can almost be considered an art. Every nice gesture, though, deserves proper packaging.
Relevant for Valentine's Day is that 83% of U.S. consumers agreed that premium packaging makes a product more desirable as a gift. (Source: Meteor Space). The marketing potential of attractive packaging is also very high, with consumers being more eager to share a photo on social media if it comes in premium packaging, 42% of consumers, according to the same source.
Over half of consumers - 55% - have changed brands because of innovative packaging design and 81% tried something new because the packaging caught their attention, according to a study by Westrock.
A positive shopping experience is key
Shopping for a present is an entire journey in itself. When a customer chooses your brand to browse ideas and thinks of your shop as the place to find the perfect gift, both the in-store display and product packaging play a vital role in the process. According to the “State of the in-store experience”, a study by Raydiant from 2021, “82% of respondents say a positive in-location experience makes them more likely to return to a physical establishment”. But what does that mean?
Marking special occasions with thoughtful product packaging or eye-catching in-store displays is a powerful way to support your customers in their search for the perfect gift. While online shopping has skyrocketed in recent years, the in-store experience remains just as vital. When customers opt for a brick-and-mortar shop over an online purchase, creating an exceptional retail experience can influence both their immediate buying decision and their loyalty for future purchases.
For gifts often bought online, getting your product packaging and ecommerce packaging just right is crucial. Protective, well-designed packaging ensures a positive unboxing experience and safeguards items during transit. Whether you're refreshing your packaging to align with special occasions or offering tailored solutions - like Valentine's Day gift packaging - customers will notice and appreciate the extra effort.
Investing in special occasion packaging and unique gift packaging ideas enhances the shopping experience and strengthens your brand's connection with customers.
Does product packaging matter?
Yes, it does. Product packaging carries an immense value, whether we’re talking online or in-store purchases. While design is still ranking high, the demand for innovative packaging solutions, using certified materials is just as high. Packaging using low-impact materials and reusability are the main drivers that propel the sustainable packaging market and become crucial for the overall brand experience and purchase decision, with long-term effects. Whether it is product packaging or the choice for e-commerce packaging, they play a significant role in making cherished moments memorable.
At Trimco Group, our teams specialize in finding the best solution for brands, from design to function, for both product packaging and store decorations, all customized to every brand’s needs. Is your brand ready to “mark the occasion”?
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