Building a Stronger Story Together: Härkila and Trimco Group
For 40 years, the Scandinavian brand Härkila has set the standard for premium hunting apparel and gear, combining Scandinavian traditions with a focus on craftsmanship and innovation. A trusted name among the hunting community, Härkila represents excellence, reliability, and a deep respect for outdoor heritage. The brand’s mission is clear – to provide hunters with high-quality products while fostering a connection to nature and preserving traditions.
When Härkila decided to refine some of its touchpoints to align with its brand identity, it turned to Trimco Group. Trimco was the perfect partner to help the brand streamline trims, packaging, store decorations, product displays, and adding RFID as the next step, while maintaining Härkila’s legacy of quality.
Shared Commitment to Quality
Härkila and Trimco Group share a passion for precision and attention to detail. For Härkila, the goal was to ensure that every design element resonated with their brand ethos. Trimco’s ability to handle multiple components under one design umbrella simplified the process, allowing Härkila to focus on their products while Trimco provided seamless solutions.
“Working with Trimco Group has been a seamless and collaborative experience. Their ability to align with our vision while bringing creative, efficient solutions to the table has been invaluable. From the smallest trims to the different product displays for our stores, they proved that they understand and can support every aspect of our brand. It’s reassuring to have a partner who understands Härkila’s heritage, values, and commitment to quality.” — Charlotte Witmeur, Director of Product & Production at Härkila by Outfit International A/S.
Benefits of Integrated Design Solutions
Trimco Group’s status as a one-stop solution provider brought unparalleled convenience to the collaboration, a great value for the brand. By managing trims, RFID tagging, packaging, store decoration, and product displays in-house, Härkila ensures consistency and efficiency throughout the process. This streamlined approach reduces the complexity of working with multiple suppliers, making it easier for Härkila to achieve a cohesive brand presence across its touchpoints.
- Trims that reflect tradition - Attention to detail is crucial for any premium brand, and trims are often the first customer interaction with a product. Trimco created hangtags, care labels, and branding trims that embraced Härkila’s legacy of rugged refinement. These design elements seamlessly balanced aesthetics with functionality, reinforcing Härkila’s distinct identity.
- Packaging that tells a story - For Härkila, Trimco developed packaging that combined sustainability with elegance, offering durable, reusable materials that underscored the brand’s values. Thoughtfully designed finishes and consistent branding ensured that the packaging protected the product and offered a great customer experience.
- Product displays that strengthen the experience - Trimco’s retail displays blended utility with aesthetics, ensuring that the in-store presentation of Härkila’s gear was as intentional as the gear itself. Durable boot stands and product displays supported the brand’s retail vision and store design.
- RFID for Smarter Inventory - After years of successful collaboration, the brand is ready to take the next step and add RFID-enabled tags. For a dynamic brand like Härkila, RFID is planned to streamline inventory management, giving the brand clearer visibility into stock movement, improving operational efficiency, and reducing time spent on manual processes.
“It’s always been a pleasure working with Härkila. Their clear direction, paired with the freedom to offer creative solutions, allowed us to truly honor what makes their brand unique. Exploring their values, sustainability goals, and vision has been inspiring, and we’re excited to continue supporting their journey." - Kim Vestergaard, Key Account Manager at Trimco Group.
Through their partnership with Trimco Group, Härkila benefits from an integrated approach that streamlines trims, packaging, RFID tags, and store displays under one expert team, ensuring consistency.
For Härkila, the relationship with Trimco Group proved how focused collaboration can bring about powerful results. And for Trimco Group, it was a chance to contribute to a brand that holds a unique and respected place in the world of hunting, building a stronger story for every hunter who chooses Härkila.